Independent identity designer based in Santiago. Visual systems expressed through typography, image, print and motion.
- Sequenza
Sequenza explores how a visual identity can produce continuous variation without losing recognition. Built from points, intervals, rhythm and repetition, a custom generator controls density, scale, spacing and sequence within a consistent set of rules. These parameters create related compositions rather than a single fixed graphic, allowing the identity to shift between quiet patterns and more expressive arrangements. The resulting language extends across packaging, campaign imagery, motion, digital interfaces and physical objects. Each application tests how much the system can change while retaining the same underlying structure and a recognizable visual character. Credits: Juan Godoy,Concept, Strategy, Identity, Generative System, Art Direction, Digital, Motion. 2026.
- Exin
Exin is an identity for a museum of material culture exploring how objects are shaped by pressure, time, use and transformation. A direct name, compressed wordmark and rigorous typographic framework provide an institutional foundation, while fracture, abrasion and changes in texture introduce a more expressive material language. The system extends across exhibitions, publications, signage, archive records and digital interfaces. Modular layouts organize information about objects, materials and processes, giving varied content a consistent structure. The identity balances the clarity required of a museum with a visual character that reflects the physical conditions and transformations of the objects it presents. Credits: Juan Godoy,Strategy, Naming, Identity, Editorial, Art Direction, Digital, Motion. 2026.
- Stex
STEX is an identity for an architecture studio focused on structure, spatial systems and coordinated construction. The visual language translates architectural logic into typography, modular layouts, technical notation and a direct wordmark. Information becomes part of the identity: codes, schedules, specifications and project data establish both hierarchy and visual rhythm. The system extends across publications, research notes, project documentation, stationery, signage and workwear, adapting to different scales and contexts. Precise organization connects these applications while allowing each format to serve its practical purpose, from communicating a project to identifying the studio in a physical environment. Credits: Juan Godoy,Concept, Strategy, Identity, Art Direction, Editorial, Environmental Graphics. 2025.
- WWW
A collection of websites, interfaces and interaction studies developed across different brands and contexts. The work explores how typography, image and motion translate a visual identity into an experience that people can navigate. Projects range from archives and catalogs to brand websites and focused interaction experiments, each with its own approach to hierarchy, pacing and the presentation of content. Responsive layouts and interface behavior are considered together, so the visual system can adapt across screens while retaining its character. Design, prototyping and creative development form a connected process, using working interactions to test and refine how each experience looks, moves and responds. Credits: Juan Godoy,Art Direction, Digital Design, Interaction, Motion, Creative Development. 2026.
- Other
A collection of independent studies exploring identity, typography, editorial systems, packaging and image-making. Each begins from a different context, but shares an interest in clear visual structures, material expression and strong typographic hierarchy. The work moves between fashion, cultural and product-oriented identities, ranging from broader visual systems to focused experiments in print, lettering and art direction. Publications, objects, garments and packaging provide different ways to test how an idea behaves in use. Together, the pieces form an evolving archive of shorter studies and visual propositions, showing a range of approaches connected by an attention to type, image, scale and material. Credits: Juan Godoy,Concept, Art Direction, Identity, Editorial, Typography. 2025–2026.
